林文德 普华永道思略特战略咨询的能力驱动战略及增长咨询服务的全球业务总裁，亦是普华永道美国合伙人。他为各行各业和各地区的企业提供企业战略方面的咨询服务，并曾合著过一系列有关能力驱动战略的著作，其中包括《削减成本，强劲增长》（Cut Costs and Grow Stronger，哈佛商业评论出版社，2009年出版，与Shumeet Banerji和马赛斯合著）以及《核心优势》（The Essential Advantage，哈佛商业评论出版社，2011年出版，与马赛斯合著） ，且曾在《哈佛商业评论》和《战略与经营》杂志上发表过多篇文章。他还是凯洛格商学院战略学的客座教授。 林文德以优异的成绩毕业于西北大学凯洛格商学院并荣获管理学硕士学位，并于华盛顿大学圣路易斯分校荣获政治学学士学位。 马赛斯 一位领先的商业战略思想家。他是能力驱动战略的主要奠基者，并...(展开全部)

The only strategy book you'll ever need If strategy is about creating a competitive advantage that allows a firm to win, then pinpointing your strategy to a few critically important choices will dramatically increase your chances of success. This is especially true in the volatile and complex environment that has become the norm for all of us. Yet the authors of Playing to Win,...(展开全部)

The only strategy book you'll ever need If strategy is about creating a competitive advantage that allows a firm to win, then pinpointing your strategy to a few critically important choices will dramatically increase your chances of success. This is especially true in the volatile and complex environment that has become the norm for all of us. Yet the authors of Playing to Win,...(展开全部)

Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding ---- a set of five disciplines to help companies bridge the gap between brand strtegy and brand execution. Those with a grasp of branding will be inspired by what they find here, a...(展开全部)

在线阅读本书 THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new d...(展开全部)

In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans. It doesn't have to be that way...(展开全部)

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, ...(展开全部)

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, ...(展开全部)

內容簡介: 任何品牌，只要有足夠的勇氣與想像力來支撐，都能成為一個魅力四射的品牌。但首先你必須精熟以下五項品牌化的戒律規章： 一、品牌差異化 清楚地回答以下三個小問題就可以了 (1).你是誰？ (2).你做什麼？ (3).為什麼你那麼重要？ 對大部分公司來說，回答第一個問題相當容易。例如，答道：「我們是環球金屬扣環公司，一家提供金屬扣環的跨國供應商。」第二個問題的回答稍微有點難度，答案換成「我們是做金屬扣環的，不，除了金屬扣環這個主產品，我們還有款式相當完備的小配件。」但回答第三個問題就比較困難，人們的答案變成「我們的產品很重要，因為我們生產的是品質最好的金屬扣環及相關配件。」（說詞不賴，但每個賣金屬扣環的都這麼說。）除非你對這三個問題有令人讚賞的答案，否則，你仍未真正擁有一個品牌。 二、品牌協力化 無...(展开全部)

Joel Watson has refined his successful text to make it even more student-friendly. A number of sections have been added, and numerous chapters have been substantially revised. Dozens of new exercises have been added, along with solutions to selected exercises. Chapters are short and focused, with just the right amount of mathematical content and end-of-chapter exercises. New pa...(展开全部)